The 80/20 View: Australia is about to enter a boom ad market – here’s why
In his regular column for Mumbrella, media analyst Ben Shepherd looks ahead to analyse the advertising market against a volatile climate.
Predictions are a dangerous game. If you’re found to be right no one remembers, and if you’re wrong your misjudgement is documented for all to see.
This column is all about finding the insight in the signals and data that exist around us. And from looking closely at a bunch of health, vaccination, economic, consumer confidence and retail spending data, my view is we are about to head into a very strong 12 months for the advertising market.
This acceleration is likely to happen from November onwards, and if we can find a way to successfully navigate the health and logistics challenges that more movement creates, there’s a high chance based on the data available that this acceleration can sustain through to Christmas in 2022.
