The 80/20 View: TikTok, VLOOKUP and Drake
In the first of his regular columns for Mumbrella, Thinkerbell’s general manager Ben Shepherd goes beyond initial labels to discover unique value.
It’s always tempting to label something new.
We did it with MySpace. Facebook. YouTube was allegedly for amateur content and cat videos. Twitter we thought was for inane observations. Snapchat for teen sexting.
Generally, these initial labels are incorrect. All of these businesses have proven to be much more broad, and important, than we initially thought. And most of them have managed to find new and innovative ways to turn scale into revenue.
