The ABC’s Australian Story – brought to you by Head & Shoulders

Tim Burrowes

March 9, 2010 4:23

The screengrab below may not look like much, but it shows the historic moment that a TVC first ran next to ABC content. Head & Shoulders had the honour of advertising next to the flagship Australian Story.

I spotted it on YouTube a few moments ago.

In the last week or two I’ve noticed the video sharing site cautiously experimenting with pre-roll ads across its content. Despite the fact that I spend a LOT of time on YouTube, I’d say I’ve seen pre-roll ads perhaps five times, so they’re doing it subtly so far.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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4 COMMENTS

Aaron 9 Mar 10

Surely there’s something about this in the YouTube Ts and Cs that lets Google run ads on ABC content?

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Duncan 9 Mar 10

What the update from YouTube says.

Ads on YouTube are opt in, always have been. Someone at the ABC has to have turned this on.

If you hit Google and search, I’m pretty sure this came up when the ABC launched their YouTube channels as well, and the no-ads thing was mentioned at the time.

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