The AFL encourages fans to ‘Believe’ in 2020 season launch campaign

March 9, 2020 10:16

The AFL has launched its new brand campaign ahead of the 2020 Toyota AFL Premiership Season with its brand platform ‘Believe’.

The campaign combines fan-generated content with footage of some of the biggest names in the game. It is the first time that the season launch campaign will be tailored to different markets, with a 60-second national spot and bespoke television commercials produced for Queensland and NSW, featuring the local teams of Brisbane Lions and Gold Coast Suns, and the Sydney Swans and GWS Giants, respectively.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

AFL Andrew Hutchison Darren Birch Riot Toyota AFL Premiership Season

3 COMMENTS

Lyndall Spooner 9 Mar 20

Brilliant campaign – well done!!!!

User ID not verified.

Chris 9 Mar 20

Horrid music choice. Very polarising, I suspect… hope they did their research!
Unlikely to alienate anyone, but perhaps not as effective as a more ‘neutral’ music choice might have been.

User ID not verified.

DB 16 Mar 20

Failed to credit Baker Boy who is bringing the real heat to this campaign.

User ID not verified.