F.Y.I.

The Australian appoints GPY&R

February 25, 2011 12:14

George Patterson Y&R has been appointed as creative agency for The Australian.

The announcement:

The Australian’s marketing director, Lisa Bora, today announced the appointment of George Patterson Y&R Sydney (GPY&R) as its new creative agency.

Commencing with The Australian next month, George Paterson Y & R was awarded the account with a brief to reposition and further strengthen The Australian as a multi-platform news brand.

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