The Australian Ballet, Laneway, Twitter and CRA confirmed as Mumbrella Entertainment Marketing Summit launches

August 6, 2018 10:06

The Australian Ballet’s transformation to capture new audiences despite deep-rooted stereotypes will be revealed at the Mumbrella Entertainment Marketing Summit.

Rowland will describe how The Australian Ballet is attracting new audiences

Director of marketing, commercial and audience development, Penny Rowland, will take the stage to unveil how the company found a new marketing rhythm to make ballet more accessible to a more diverse audience without sacrificing its roots and heritage.

The Mumbrella Entertainment Marketing Summit will take place at The Star in Sydney on November 22. Earlybird tickets are available now.

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Eleanor Dickinson

Eleanor Dickinson a journalist at Mumbrella in Sydney. She is the former editor of Mumbrella Asia and has previously worked for Campaign Middle East in Dubai.

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