The Australian launches new brand platform in 60th anniversary push

The Australian has unleashed a new brand platform, Welcome to the Contest of Ideas, which positions the masthead as fostering ideas that “encourage debate and provoke change”.

The full court press, created in conjunction with Today The Brave, is rolling out across print, digital, TV, radio, outdoor, podcast and print, and ties in with the publication’s 60th anniversary celebrations.

“For the past 60 years, The Australian has fostered critical thinking and encouraged innovation and the robust exchange of perspectives in an effort to move the nation forward,” editor-in-chief Michelle Gunn explains.