The Australian says it has 30,000 paying digital subscribers
News Limited says it has beaten its initial internal targets for digital subscriptions to The Australian, with 30,000 paying subscribers.
However, the company has not broken down how many of those have bought a digital pass, a digital and print package, or made an individual purchase through its tablet apps.
A further 10,000 print subscribers have accepted a free 12 month digital subscription.
The numbers are the first News Limited has released since its paywall started charging at the end of January.
Why do The Australian and Herald Sun home pages auto-refresh?
Devil’s Advocate – News stories break every minute on some days. Sports scores can change by the second. Consumers demand instant and updated information.
It would make sense to continually refresh and update to show new content on the page dont you think?
Can’t wait to see Herald Sun implement this and watch the traffic to their site drop. Pay wall. What a ridiculous idea.
“Why do The Australian and Herald Sun home pages auto-refresh?”
Fairfax do it too. It’s to generate false page-views and muddy the stats. Auto-start videos are another offender.
It’s a foul thing to do to your readers, especially those on mobile devices with expensive data-plans. You can tune most browsers to stop it.
Old school media really don’t understand the web and have come to the party very late, after a decade or more of viewing it as “the enemy.”
You have to give it to NEWS, leading the way here. Jack Matthews is spending millions on Mconsultants to get an answer
@Me nice conspiracy theory but note that article pages do not carry auto-refresh – it’s simply about presenting the freshest home page… Also “Old school media” are not “late to the party” – Australian newspaper publishers have been online longer than Google.
30,000 subscribers.
Back in the day when you were being flogged some space in The Australian: How many people did the News Ltd reps say bought the paper?
What about pass on readership value etc
The great thing with digital (unless of course the old school can inflate things, like with auto refresh) is that we get a more realistic idea of subscribers / buyers etc
Is 30k good?
NB 30,000 is un-verified by audit.
@zaf – I just assume Herald Sun were not charging for their banners and skin that day on a CPM basis?