The Australian shifts its focus to trust in latest marketing push
News Corp’s national masthead The Australian has launched its newest marketing push under the brand positioning, ‘For The Informed Australian’, this time focusing its attention on trust.
The campaign, which kicks off this week, will run across radio, television, outdoor, newsagencies and social, as well as in print and digital across the News Corp titles.
The advertising campaign seeks to showcase The Australian as a brand of trust
those old Viceroy ad’s where a dentist recommended that you smoke Viceroys.
The bias in Murdoch’s publishing couldn’t be anymore see through. (Probably why they need to advertise credibility…)
Ah yes……good old News Corp & Rupert – the north star for trusted journalism since……well….never.
Nothing like a good phone hacking.
Oh them was the days…sob.