The Bachelorette premiere draws just 397K metro viewers

October 21, 2021 10:49

Ten’s premiere of The Bachelorette pulled in 397,000 metro viewers on Wednesday night but won key advertising demo,16-39, while Nine’s The Block won entertainment overall.

The Nine program aired to 851,000 metro viewers and topped key advertising demos 18-49, and 25-54 in metro markets too.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics