The banner years are over: The fall of online display advertising
Back when the banner ad was king
The glory days of banners and sponsored content are well and truly over, according to the latest Internet Advertising Revenue Report from IAB Australia.
A total of $18.4b was spent on internet advertising in Australia during 2025, an 11.5% increase from 2024. Despite continued macroeconomic pressure, every sector of internet advertising rose from the year prior, albeit at varying rates.
Video advertising grew the most, up by 19.8% year-on-year, to sit at $5.4b. Search grew by 11.5% — keeping pace with the wider market as a whole — to reach $8b, which is a record.
