The BBC adapts to changing audience demographics

Public service broadcaster the BBC has reported a shift in audience demographics and viewing preferences, according to its latest annual report released last week.

The BBC is a go-to media brand in the UK, with 95% of adults using its services on average each month. It remains the top source for news in the UK, with 75% of people using it weekly on average.

Additionally, 1.3 million 12-15-year-olds follow the news via the BBC – higher than any other organisation in the country. It is also the only UK provider among the top five most-used media brands for young people.