The benefits of thinking small
Sometimes it’s the most innocuous things that leave the all-important lasting impression. Giles Day explores the benefits of sweating the small stuff.
It’s very easy to be swayed by the innovation heroes that like to talk about “moving fast and breaking things”. There’s nothing more exciting than a big breakthrough innovation project that’s going to turn things upside down and disrupt categories forever.
Creating the next big thing is intoxicating stuff.
But when it comes to people making purchase decisions it’s the little things that count. Like the lime in your Corona. Like the snap of your AirPod case. Like the cup holders in cars.
