The best marketers emphasise breadth, not depth

We live in a world dominated by experts. When hiring for a new position, we give special attention to those that can prove they know far more than others on a given niche subject.

Our preference for experts is ingrained into our culture. Professional life has traditionally rewarded those with deep expertise in a single area over those who are more generalist. Digital marketers are no exception to this rule, with many in our profession choosing to align themselves as experts in a given marketing tool or niche, to appeal better to prospective employers and clients.