Opinion

The Big Bang Theory of audience fragmentation

October 18, 2010 1:23

Yesterday, we passed another audience fragmentation milestone.

Nine’s digital channel Go had three shows in the OzTam top 30 most watched of the day – a couple of episodes of Big Bang Theory and a Top Gear repeat.

It helped the channel achieve a 6% share.  

Big Bang Theory’s 430,000 at 7.30pm did better than The Simpsons 383,000 on Ten’s main channel at 6pm.

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Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics
Big Bang Theory Dateline Eleven Go! Nine SBS Seven television Ten Top Gear TV
1 COMMENTS
Beaudacious 18 Oct 10

Repeats nabbing top market share? Shows just how bad things have got in Aus.. Hence why I’m switching off.

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