The Big Issue celebrates anniversary with 25 Years Big campaign

The Big Issue is celebrating its 25th anniversary, with creative agency Town Square producing a campaign that reflects on the 25 years since Australia’s first The Big Issue magazine was sold on the steps of Melbourne’s Flinders Street Station in June 1996.

The Big Issue is Australia’s largest social enterprise, and the ’25 Years Big’ campaign highlights the vendors who have made the distribution of the magazine possible over the years.

As part of the campaign the ’25 Years Big’ logo has replaced The Big Issue on the magazine’s front cover, and has been placed across its website.