The biggest reputation wrecks of 2024
Dr Neryl East, speaker and leadership credibility expert, looks at the many brand blunders of 2024.
If there was an awards ceremony for brand blunders, this year’s field would be up there with history’s most extensive. Public tantrums, radio silence in crises and arrogance before government inquiries – 2024 has had it all.
Supermarket slide
While a story about price gouging was never going to be pretty, Woolworths’ then CEO Brad Banducci showed what not to do in a pressure situation when he infamously walked out of a TV interview.
The CEO’s dummy spit summed up a disastrous year for the reputations of both Woolworth and Coles, kicking off with the government’s announcement of a year-long inquiry into the supermarket sector and its pricing.
