The Bonds ‘Cheer Bleeders’ looks to empower through period discomfort
Bonds has launched its latest campaign, promoting its new Bloody Comfy Period Undies, with a cheer team to support, before, during and after a period.
The campaign, ‘Cheer through the Bleed’, features the Bonds ‘Cheer Bleeders’, all wearing the new range, as they cheer through the ad about some of the honest aspects of menstruation.
The campaign is the latest work to come via Special Group Australia for Bonds, after the agency landed the creative account in August last year.
