The Brag Media strengthens gaming and kids offering with Playwire partnership

Kalila Welch

February 9, 2023 10:18

The Brag Media has signed an exclusive deal with adtech platform Playwire to represent its advertising inventory across the platform’s publisher network in Australia and New Zealand.

The new deal marks a significant investment in the youth publisher’s portfolio of digital brands, offering advertisers an additional six million monthly active users in Australia, and more than one million in New Zealand.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics