The Brandman Agency launches in Australia
US public relations The Brandman Agency has opened an office in Australia.
The agency, which specialises in luxury travel, already has Thompson Hotels, The Chatwal and The Istanbul Edition, on its local client list.
The Brandman Agency Australia has two staff, and will be run by Susie Westwood as MD – with Juliet Love supporting as account manager. Westwood’s career includes a 20-year stint at Vogue Australia.
Westwood told Mumbrella: “We’re not seeking to become huge here overnight, but we are uniquely positioned in luxury to make a significant stamp on the market.”
What a curious and strangely old-fashioned piece of information: “eighth generation Australian… in New York”. And how is it relevant? It’s some peculiar hang-over from a previous generation of Sydney snobbery; today’s zeitgeist is captured by indiginous heritage not colonial heritage. Or am I mistaken?