The Campaign Palace Sydney: Mumbrella Creative Agency Review – Cycle needs to change for flailing ‘industry icon’

The newly published Mumbrella Creative Agency Review examines Australia’s top 30 ad agencies. Today Robin Hicks examines how The Campaign Palace Sydney has fared over the last 12 months.

With Panasonic the only really visible client left, and the memories of the halcyon days of the ‘80s and ‘90s growing ever fainter, it is a sad sight to the see The Campaign Palace Sydney at the bottom of our survey with the lowest score overall.

The Palace was by some distance the poorest rated agency by our panel, with its highest rank being for creativity. They were not kind in their appraisal, one calling The Palace “an agency racing headlong into oblivion,” adding, “I can only imagine it made the top 30 on past reputation.”

Another laments: “Management instability is destroying what was once an iconic brand.”