The campaign with a double meaning: Ikea celebrates 50 years in Australia
Ikea is celebrating 50 years since it opened its first store in Australia, with a new campaign ‘Just The Start’. Kirsten Hasler, head of marketing and insights, told Mumbrella the campaign goes beyond the milestone.
‘Just The Start’ takes a journey through Aussie homes, recognising the impact Ikea has had in people’s lives, whether its moving out, moving in, upsizing, downsizing, or setting up the nursery.
