The Celebrity Apprentice: Genuine water cooler television

Having rated 1.3m, last night, The Celebrity Apprentice had a very solid start for Nine.

But at the gym this morning, quite literally over the water cooler, I overheard two people talking about last night’s show.  

It’s a long time since I heard anybody do that regaridng a show that’s only been on for one night. I suspect that it’s going to work.

Tim Burrowes

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