‘The chaos is the magic of it’: Organic head on handling PR for inaugural SXSW Sydney

November 6, 2023 10:24

Havas Group’s entertainment communications and PR agency, Organic Pacific, got the call to do the PR for SXSW Sydney earlier this year. Reflecting on the event, managing partner Annabelle Gigliotti said it was a career highlight, and “so special to be a part of”.

The tech and innovation, gaming, music, film and TV, media and marketing industries came together last month for SXSW Sydney, a mammoth event spreading across the ICC Sydney, Tumbalong Park, Powerhouse Museum and University of Technology, Sydney, among other venues.

“Sydney felt alive, and it was the first time in a while it’s felt like that,” Gigliotti said.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.