The City of Melbourne wins .melbourne

The City of Melbourne has secured the url for .melbourne.

The announcement:

The City of Melbourne and Victorian Government have secured initial approval to own the .melbourne top-level domain name, creating a vital piece of internet real estate that will expand Melbourne’s national and international marketing capacity.

.melbourne and other top-level domain names will change the way the internet is used, with a move towards domain names like .melbourne, .AFL, or .google instead of traditional domains like .com or .com.au. Approximately 1900 applicants worldwide applied to ICANN for top-level domain names.