The copycat breakfast
Dr Mumbo does like Sydney Mix 106.5’s new breakfast cereal campaign.
Even if it did look vaguely familiar…
Still, Dr Mumbo supposes that’s what happens when you go for the most bleedin obvious way of promoting a breakfast show….
Update: And then of course, there was Merrick & Rosso’s effort from four years ago:
I think Merrick and Rosso did that concept as well!
I think you end up looking like a boring breakfast cereal, not the entertaining offering you’re trying desperately to be. This ‘original idea’ gets presented to radio stations from creative agency’s all the time. At least Nova’s work looks like it was trying to take the piss.
You’re right, Alison – now updated. Ta!
Cheers,
Tim – Mumbrella
They all sound the same so they might as well run the same campaigns. BTW, what’s with the latest NOVA TVC? Incomprehensible!
I’ll rank it…
Merrick & Rosso: 1
Andrew & Claire: 2
Hughsey & Kate: Distant 3
Gee, Nova Melbourne could have done something to make Kate Langbroek’s face a bit wacky or unusual. She looks normal there..
I recall Doug Mulray launched the cereal Mullos back in the day and it had probably been done by 2SM prior to that.
There’s a reason people recycle ideas..they work.I think it’s a fair attempt at launching a new show.
“Just like a ____, only ____.”
Nothing artificial?
What about the continous forced laughter?
have to agree with # 7 – all that matters is does it work.