‘The current sports rights model is broken’: Nine and Seven weigh in on the future of sports broadcasting

Nine and Seven have weighed in on the future of sports broadcasting and the rights model, and concluded that it needs a serious rethink for sporting bodies and broadcasters to get the best outcomes.

Speaking to Mumbrella, Nine’s director of sport, Tom Malone, said he felt the rights model is broken, and needs to be changed before some sports have to suffer the consequences.

Malone: Sports rights model is broken