Daily Tele experiments with Budget-focused front page wrap to avoid ‘stale’ coverage
The Daily Telegraph’s use of a transparent wrap yesterday was part of new editor Chris Dore’s efforts to be more creative with budget coverage with Dore concerned budget newspapers have become “stale”.
Yesterday the News Corp-owned daily ran a transparent wrap promoting its Federal budget coverage.
The transparent front page featured Treasurer Scott Morrison, while the secondary front page featured a similar cartoon of Morrison depicted as a superhero.
It’s a bird, it’s a plane… Nope, just the Treasurer. Great transparent wrap on @dailytelegraph front page https://t.co/xGNTbUta6d #auspol
What’d be really radical is if they published actual news rather than pro LNP PR
@Michael
This old newshound thought it was a cracker idea.
“Logistically it was a massive exercise – getting the art to marry up precisely and getting the reveal to work was quite tricky,” he said.
Well mine didn’t line up. It took three different flips of the pages before I realised that Morrison was depicted differently on both pages and the point they were trying to get across. Still, it was innovative for a newspaper with a staunchly conservative and right wing view of news and opinion. The use of bright new fonts for the subheadings was also a welcome surprise.
Yes, can’t use the wrap to start the fire can I
“We will sell 80 million copies of The Daily Telegraph this year,” he said.
In the October to December period of last year the newspaper sold 255,448 copies.
…. Bruh
@ Andre. Think you have misunderstood the ABC data, sir.
Andre … you having a laff?