The Dani Bassil era at Clemenger BBDO commences: ‘We’ve been unleashed’
A new era has begun for one of Australia’s most historic ad agencies, as it united under one national banner in 2022. Dani Bassil returned to Australia as the new national boss after an award-winning stint in the UK, and this week she spoke to Mumbrella’s Calum Jaspan about the tools in place and why it has been ‘unleashed’ and primed for a resurgence.
Clemenger BBDO Australia’s new national CEO, Dani Bassil has been in the hot seat since 1 January, and she tells Mumbrella this week the agency’s “resurgence” is well and truly underway.
Bassil helmed Digitas in the UK for the past five years, prompting suggestions that Clemenger Group’s new national creative agency would be moving toward a more integrated and digitally focused direction.
However, speaking on this week’s Mumbrellacast, Bassil appeared to pour cold water on the suggestion the agency is set to undertake wholesale change and move away from its historic roots.
