The Encore Interview with Jack Matthews – CEO of Fairfax Metro Media
Jack Matthews is the CEO of Fairfax metro media and has recently overseen the move of the publisher’s key brands The Sydney Morning Herald and The Age to compact size. In a video interview that first appeared in Encore, Matthews speaks to Tim Burrowes.
COMPACT AND THE CONSUMER
Jack Matthews on the Fairfax move to compact, what took them so long, the work behind the scenes to make it happen, what it cost and whether consumers are more likely to pay for broadsheet or compact.
Good interview, Tim. And good that you broke it up into chunks – much easier to dip into interesting bits. It’s just a shame that the Fairfax papers/sites aren’t as thoughtful, informative and articulate as Mr Matthews.
@thoughtful: i suppose you mean this is 100% spin?
@Spin: spin is expected. It’s a shame that intelligent people don’t want to produce high quality output. My guess is that these people all read The Guardian, NYT, Economist, Watch/listen to the BBC and etc. But don’t/won’t/can’t aspire to produce similar quality locally.
Yes, I thought so. They talk about things that they don’t actually do. Which is why I’m reading The New York Times and The Economist (with Laura Tingle and Kate McClymont as my local faves in a pond over-populated with barking frogs).