Updated: The four-days-a-week ad agency

Tim Burrowes

January 13, 2009 10:21

An Aussie ad agency has moved to a four day week to prepare for what it expects to be a slow year.

After revenues slowed fell the end of the 2008, the North Coast Ad Agency, based in Lismore, New South Wales, took the decision to close the office on Fridays. Chief executive and owner David Kavanagh said the decision was taken in consultation with staff, and he intended it to be a permanent change for the agency.

He told Mumbrella: “This isn’t just about revenues. I’m keen to entrench this. I think it’s a healthy thing.”

The 22-year-old agency’s client base tends to be mostly educational institutes, natural health and government work. Kavanagh said that one of its account managers had been working four days a week for some time, and had proved that it could work.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.