The General Store names new MD

April 2, 2024 12:30

Creative agency The General Store has found a new managing director in former cummins&partners and Dentsu Creative talent, Sophie Lander, effective immediately.

Lander joins The General Store with the task of amplifying the agency’s creative, innovation and design offering across Australia and as it continues to grow globally.

The General Store’s Matt Newell and Sophie Lander

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.