F.Y.I.

Travel data platform ADARA reveals metric to measure customer value based on spending

March 31, 2016 2:59

ADARA, the global travel data platform, today unveiled ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their travel spending over time.

The announcement:

ADARA Launches Traveler Value Score

ADARA Traveler Value Score is the first ever metric to provide insight into the full

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics

spend

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

Travel data platform ADARA reveals metric to measure customer value based on spending

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE