The Guardian and Who Gives A Crap launch cross-market media owner campaign

Darcy Song

July 13, 2023 10:16

The Guardian has partnered with eco-friendly toilet paper, Who Gives A Crap, as the brand’s only media owner partner in a new sustainability campaign.

The Guardian will tap into its presence in the UK and the Australian market with a series of bespoke content that aims to “help ‘uncrap’ the world”.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

James Fleetham Kat Kearney The Guardian Who Gives A Crap

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The Guardian and Who Gives A Crap launch cross-market media owner campaign

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