The Guardian signs three year partnership with content discovery platform Outbrain

Guardian News and Media have signed a three year partnership with content discovery platform Outbrain, to provide paid content recommendations across its network, Mumbrella can reveal.

The partnership will be rolled out across The Guardian Australia and will see Outbrain be the sole provider of paid content recommendations.

Steiner

Speaking to Mumbrella, Ayal Steiner, general manager, Australia & New Zealand at Outbrain, said: “The Guardian is an amazing publisher with a fantastic local reputation and in the Australian market it is a very important publisher. So when The Guardian went through a careful selective process to decide on their partner and eventually chose to work with Outbrain, that’s a milestone for us.”