The half-way mark: How radio programmers are managing the impact of their new lineups
It’s half way through the radio ratings year and as always, everyone is a winner in their own way. Zoe Samios chats with some of Australia’s programming bosses as they break down their wins and losses at the half way point.
Sometimes it can be hard to work out who has ‘won’ the radio ratings.
“The highlight was the number one national network really, with or without the DAB+ stations there. It’s an extraordinary achievement given the number of stations we have,” says ARN’s national content director, Duncan Campbell.
The radio industry is at the half-way point of the year, so how are they tracking?
You could literally play a recording from 2005 and apart from social media, there would be little difference in the content between then and now.
A stagnant medium, prime for a big disruption.