The Hallway appoints Lyndell Sawyer as its first head of media

The Hallway has appointed its first head of media, Lyndell Sawyer, strengthening the agency’s media offering following the addition of new clients seeking the service.

Sawyer joins from McCann Worldgroup where she spent the last four years as national head of media.

Sawyer is the agency’s first head of media

In June, Foxtel’s new entertainment subscription streaming service, Binge, appointed The Hallway to manage its creative, media strategy and channel planning. The agency has also recently added the media strategy and channel planning for Foxtel’s sports streaming service, Kayo, to its remit.