The Hallway finds new head of strategy
The Hallway has filled its head of strategy role, which was made vacant by the departure of Tim Mottau last year, with former The Royals talent Graham Sweet stepping in.
Sweet joined the business in March and will lead the strategic direction for The Hallway’s portfolio of clients.
Prior to his seven-month stint at The Royals, he was the head of brand planning at Clemenger BBDO.
CEO of The Hallway, Jules Hall, said: “We’re delighted to welcome Graham to The Hallway. His pedigree and experience speak for themselves. But what really matters is the cultural fit.
“We’re on a mission. As is he. I’m really excited about what we will achieve together.”
The appointment came after The Hallway scored a few account wins in the past year, including Anytime Fitness and Nova Entertainment.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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