The Hallway nabs Traffik talent for creative tech and innovation director role
Independent agency The Hallway has hired Kent Boswell as its new creative tech and innovation director.
Boswell announced the move in a LinkedIn post yesterday. He joined from Clemenger Group’s activation agency, Traffik, where he was the national director of interactive.
Before that, he was the executive producer at Curious and production company Finch.
“I’m thrilled to share that I’m starting a new position as Creative Tech & Innovation Director with the talented folk at The Hallway!” he said in the post.
The Hallway was approached for comments.
The hire came after the agency won the creative and media account of Anytime Fitness and some project-based creative works for Nova Entertainment.
It filled the head of strategy role that was made vacant by the departure of Tim Mottau in June, with former The Royals talent Graham Sweet stepping in.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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