The Hallway’s Chris Murphy appointed head of creative for G Squared

Former general manager of The Hallway, Chris Murphy, has joined digital consultancy G Squared to launch a performance creative division.

Announced on Wednesday afternoon, G Squared said the move was made due to growing demand from clients.

“As media evolves and client requirements change, delivering high-impact creative which is iterative, scalable and drives results is no longer a nice to have, but essential for strong returns on marketing investment,” George Photios, co-founder and director of performance, G Squared, said.

“We’re delighted that Chris, with his extensive agency and brand experience has joined G Squared to build this new offering and ensure our partners realise their business growth targets.”