The industry that could
We work in a great industry which allows us plenty of influence, but what – other than long hours – are we really contributing to society? Kerry McCabe reckons we can – and should – be doing more to change lives in own backyard.
We are blessed bunch. Privileged even. Professionally and personally the media, marketing and advertising industry enjoys a high quality existence.
As a collective we are immensely powerful. We influence consumer behaviour and public opinion, play a role in deciding who governs the country and seriously contribute to the success of corporate Australia. Last month it was reported that we are a $40 billion sector directly employing 56,000 people*.
Our skills span a wide range of disciplines, from coming up with some of the best ideas in the world (taking home 71 Cannes Lions awards this year alone) to building technology solutions that improve people’s lives.
We do need to do more and change the perception of business as a force for good.
I absolutely agree. We work within one of the most powerful industries that can actually influence real change.