‘The integration starts on screen but is designed to live beyond that’: Arnott’s expands partnership with The Block
Arnott’s has expanded its partnership with Channel Nine’s The Block for a second year, this time incorporating both in-show editorial and offline Arnott’s-owned promotions.
The deal was brokered by Spark Foundry Australia, part of Publicis Groupe Australia’s The Neighbourhood.
The Arnott’s ‘Tradie Treat Trailer’ will “frame on-set Arnott’s snacking moments and will be used by Arnott’s in off-network activations throughout the series and beyond”, while Arnott’s Big Bikkies’ $10,000 bonus for a perfect ten will be delivered by Scotty Cam in an Arnott’s Big Bikkie biscuit toolbox.
