The interface will decide the paid content debate
I commend this video of Rory Sutherland’s TED address to you for two reasons.
Most obviously because it’s a brilliant advocacy by the excellent Rory Sutherland of the role and importance of advertising that is truly worth finding quarter of an hour for.
But specifically because of Sutherland’s turn of phrase in the 11th minute: “The interface fundamentally determines the behaviour”.
that Shreddies campaign is gold!
They should create a line for all the incidental broken reject shreddies to save on waste and call it Jigsaw, Random or Tetris Shreddies. Or “bottom of the box Shreddies”.
On paid for content: It all depends on A) what the content is and B) the way in which making payment affects people physchologically at all points in the cycle…
It’s been widely written about, and I’m inclined to agree, that content providers could do a lot worse than look to how the online gaming world makes money – and what people will pay for within those free gaming environments – to unlock how to take money from online media.