The International Tiger Project kicks off campaign amidst Tiger King social media craze
A group of people have been hypnotised to believe they are tigers in a campaign from the International Tiger Project and Leo Burnett Sydney, in order to spark empathy amongst the public and bring the plight of the species back into view.
Ian Broekhuizen, creative director at Leo Burnett, acknowledged the fortuitous timing of the campaign’s release given the social media attention that Netflix series, Tiger King, has attracted in recent months.
