The individual is the key to change: Thomas Barta to lead Mumbrella360 keynote
Thomas Barta will discuss how marketers can move beyond seeking permission to leading transformation
Mumbrella360 has unveiled global marketing leadership expert Thomas Barta as a keynote speaker for this year’s event, taking place from 26–28 May 2026, where he will present on the “Catalyst” theme that underpins this year’s conference.
Drawing on his latest research and insights from the Marketing Leadership Masterclass, Barta’s keynote will give delegates a framework to close the gap between knowing what needs to change and actually making it happen.
Built around the idea that “companies don’t create the future — people do”, the session will explore how breakthroughs are driven by individuals inside organisations.
