The Lab promotes Rebecca Brody to managing director, Melbourne
The Lab has a new managing director for Melbourne – Rebecca Brody.
The announcement:
The Lab is delighted to announce the promotion of Rebecca Brody to the role of managing director, Melbourne. This newly established position underscores The Lab’s ambitious growth plans, particularly in Melbourne, as it continues to enhance its expanded suite of capabilities across qualitative and quantitative research, Behavioural Science, cultural analysis, data and analytics.
With over 13 years of experience in strategy and insights, Rebecca joined The Lab in 2018 and has since been instrumental in leading a diverse portfolio of clients across finance, FMCG, media, sport and the arts sectors. Most recently, she has spearheaded The Lab’s Cultural Insights Program as the head of The Australia Project.
Neale Cotton, CEO of The Lab, said, “We’re thrilled for Bec to step into this new role. She not only demonstrates exceptional talent but is also a much loved and respected leader within our team. Bec stands out for her unwavering commitment and passion for driving change and growth for both our clients and within The Lab. We have no doubt her brilliance will shine through as she takes on this new position.”
Cotton added, “Our team is the driving force behind our success, and at The Lab, we prioritise creating opportunities for their professional growth. Bec exemplifies someone who has consistently thrived and grown since joining our team nearly seven years ago, so it feels absolutely right for her to progress into this new role, marking the beginning of an incredible new chapter.”
Rebecca Brody shared her enthusiasm, saying, “This is an exciting time for our team as we enter this next phase of growth. I look forward to heading-up this new chapter for The Lab in Melbourne, as we continue to strengthen our client partnerships, and cement our position as industry leaders with our ability to uncover new layers of human insights and strategies that drive unparalleled connection.”
Source: The Lab Insight & Strategy
