The latest News Corp-ABC stoush reveals the core components of reliable media analysis
The very public debate over research published by the Institute of Public Affairs contains important lessons for comms and PR professionals, writes Streem’s insights and reporting lead Asha Oberoi.
The past fortnight has seen the relatively benign world of media analysis thrust into the spotlight after the Institute of Public Affairs (IPA) published research into mentions of ‘News Corp’ or ‘Murdoch’ on the ABC.
The research sparked multiple stories in News Corp’s The Australian, one in The Guardian, coverage on ABC’s Media Watch, and a public slanging-match over the quality of the data. While disagreements between the ABC and News Corp are nothing new, there are multiple lessons in this episode for communications and PR professionals who increasingly rely on media data in their daily work.
