When it comes to boosting incremental ROI, work smarter, not harder
Feeling nervous about our gloomy economy? That makes it the perfect time to re-evaluate your campaign effectiveness. Outbrain’s managing director (APAC and growth markets) Andy Burke shares the key insights from the company’s Advertising Week APAC event to help marketers prosper.
“Many of life’s failures are people who did not realise how close they were to success when they gave up.”
So said Thomas Edison, famed innovator, whose inventions defined the industrial revolution. And if he’d let life’s bumps in the road get him down, well, the world may not look the same today.
But what this quote really speaks to is the value of perseverance. It’s about trying to generate success even when the odds seem stacked against you.
