The little newspaper that could, defeating the major players and thriving in a hostile landscape
This plucky media outlet has seen off major challengers with deep pockets, economic crises and pandemics, and the digital revolution to be the sole surviving newspaper in its region. This is how the Western Weekender won an unwinnable war.
Much has changed in the western Sydney region over recent decades – its population, economy, housing prices, and especially its dedicated media sector.
Farmland has made way for sprawling housing estates while a small strip of shops has made way for a bustling business district. A new international airport is being built on its doorstep.
Where once there were multiple players fighting for the attention of Penrith locals, with some big fishes in the pond, now just one remains.
Terrific to see hard-working journalists producing a quality newspaper in hard times when others have fallen by the wayside.