AI and art combine to continue magic in latest Coca-Cola spot

September 7, 2023 10:00

Coca-Cola Australia has launched a new global campaign, ‘Masterpiece’, building on its existing ‘Real Magic’ brand platform.

The new spot encourages generation Z audiences to take a break from their busy lives and enjoy ‘the magic of the moment’ with a refreshing Coca-Cola.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Latest

Google reignites campaign against under-16s social media ban

Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’

Digitas Australia gains MD from VML Commerce

Nine and Warner Bros already casting The Golden Bachelor Season 2

Foxtel's plan to bowl over sports fans this summer

AI and art combine to continue magic in latest Coca-Cola spot

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE